- 201-565-1034
- hello@storybru.com
A well-known lending fintech, in collaboration with over 20 major banks and non-banking lenders, processes more than $500 million in SMB credit every month in India. Eager to introduce its Underwriting as a Service (UaaS) platform to regional banks and credit unions in the USA, the fintech tapped StoryBru to work on its US market entry program. StoryBru rolled out a two-pronged strategy - a media relations program to elevate brand awareness and an influencer marketing program to generate demand. To cultivate trusted-source advocacy within regional banks and credit unions, StoryBru initiated an organic marketing campaign to engage Independent Software Vendors (ISVs) active in the US banking and lending tech ecosystems. More than 10 ISVs were engaged, positioning the lending fintech's offerings to more than 100+ target customers. The media relations program positioned the fintech's co-founder as an authority in business loan underwriting and B2B credit. He has been featured in leading trade and industry publications like American Banker, Commercial Real Estate Executive, and other influential industry outlets read by lending professionals and decision-makers.
A payment fintech working with regional banks and corporate treasuries in the US wanted to announce its partnership with a global payment network powering instant and affordable cross-border payments using blockchain technology. StoryBru was tapped for news outreach and managing resultant media opportunities. StoryBru started by drafting a newsworthy press announcement, weaving the partnership news into a grand business strategy designed to offer choice to the bank and corporate treasurers challenged with bringing real-time visibility, control, security, and cost-savings in cross-border payments. Beyond sharing the news with a curated media list, StoryBru proactively pitched various stories to media editors while positioning the fintech as an industry innovator with a finger on the pulse of the payment industry. The announcement garnered significant attention among media read by treasurers, payment professionals, banking technology, and payment service providers. More than 15 news placements were secured in leading publications such as Payments Dive, Digital Transactions, Finextra, Paypers, ATM Marketplace, Greensheet, and more.
A healthcare non-profit working to enhance access to quality healthcare and medical education in cities, towns, and villages surrounding the alma mater of its 200-odd doctor members felt the urgent need to expand its fraternity to benefit from fresh ideas, energy, expertise, and additional funding to address the growing challenges faced by the communities it served. Rather than relying solely on the usual word-of-mouth marketing among known circles to boost its ranks and funding, the healthcare non-profit wanted a strategic, organized effort to attract and welcome new members into the non-profit. StoryBru was tapped to help roll out a new membership and donation drive among Alumni living and working in the USA. Starting with a complete revamp of the non-profit's archaic website, converting it into a modern website that showcased its impactful work, recognizing the immense contribution of its founding members, and recognizing benevolent donors while presenting a new vision to inspire new members to get on the non-profit's bandwagon and do more. A membership followed soon after. The project is ongoing.
