- 201-565-1034
- TellMeHow@storybru.com
We have decades of experience in tech public relations and marketing. Our approach is straightforward: we apply strategies and tactics that help you achieve your goals. Whether you’re looking to raise brand awareness, generate demand for your offerings, rebuild your reputation after a crisis, facilitate entry into a new market, build credibility and trust with your audience, or achieve broad business objectives such as a product launch or driving business traction during downturns, we are here to help.
We foster a culture of open communication and teamwork, working closely with our clients to understand their unique needs and goals. We encourage the free exchange of ideas, leveraging diverse perspectives to develop innovative strategies.
We deliver measurable, pre-planned results. Understanding the destination clearly helps us chart the best path to get there while providing for contingencies. We are committed to providing a strong return on investment for our clients.
We are passionate about our work and take pride in delivering high-quality results. Results that we know we can deliver and will serve the client's needs. We are dedicated to providing top-notch service, paying meticulous attention to detail and exceeding client expectations.
In the ever-evolving world of PR, innovation is key. We experiment with new approaches, challenge the status quo, and seek out creative solutions to deliver impactful results. We are constantly exploring innovative ways to tell your story and engage your audience.
Our clients are at the center of everything we do. We are dedicated to understanding your needs, goals, and challenges. We take the time to listen carefully and tailor our strategies to their specific requirements. We are committed to providing personalized service and exceeding their expectations.
Integrity is at the heart of our business. We believe in building strong, long-lasting relationships based on trust and transparency. We are honest, ethical, and committed to doing the right thing. We prioritize our clients' best interests and maintain the highest standards of professionalism.
Daya is a seasoned tech PR strategist and market entry specialist who founded StoryBru to address a critical need: helping global tech innovators enter the US market more effectively and efficiently.
With over 30 years of experience guiding fintech, AI, and cybersecurity brands through successful expansions in India and Southeast Asia—previously through his award-winning agency EXL PR—Daya identified a common issue: brilliant tech companies failing in the US due to poor positioning, weak media strategies, and cultural mismatches.
His solution is a straightforward, founder-led PR and go-to-market partnership that combines:
✔ Strong US media relationships (with outlets like American Banker and TechCrunch)
✔ Proven market entry frameworks
✔ Metric-driven campaigns linked to funding, partnerships, and revenue
Why It Matters for Your US Expansion
✔ Fluent in Technology: Expertise in fintech, AI, and cybersecurity PR.
✔ Proven Bridge Builder: Assists international brands in adapting their messaging for US investors and enterprise buyers.
✔ Guaranteed Accountability: Unlike large agencies, clients work directly with the founder throughout their campaigns.
Before StoryBru
✔ Established India’s first DIY tech education movement, training over 10,000 engineers.
✔ Led initiatives for early IPv6 and cloud adoption in APAC markets.
✔ Scaled EXL PR to serve more than 100 tech clients across eight countries.
Now
Daya currently focuses on helping tech brands with annual revenues between $10 million and $50 million from India, Japan, South Korea, and Taiwan, avoid costly mistakes in their US launches through strategic PR and demand generation.
